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Roanoke Ford Lincoln Mercury Dealership serving Salem VA, Vinton VA, Christiansburg VA, Martinsville VA and Lynchburg Virginia sells new and used Ford cars, trucks and SUVs. Use the Magic City Ford Lincoln Mercury website to build and price your new Ford, Lincoln or Mercury, view our new & used inventory of Ford cars and trucks, Lincoln cars and cross overs and Mercury cars and SUVs, order FLM parts, apply for a car loan auto financing and schedule a service appointment for your Ford, Lincoln or Mercury.
See Historical Advertisements and photos here!
SHIRLEY'S COMMERCIALS ARE ONLINE NOW!! CLICK HERE!
KEEP CHECKING BACK! More infomation coming soon! We have Commercials with Shirley Niday from the early 90's, Newspaper articles from 1964 with PHOTOS and Advertisements!!!
Below are photos taken in 1950 from our Former Location on the 400 Block of Salem Avenue in Roanike, VA. 1950: First Big Body Change since World War 2. This location is now called Fulton Motor Lofts.
Left To Right: William Mayhew, Jimmy Moore, Harry G. Johnson, G. A. (Buck) Smith, Jr. , Dean Proctor, Arthur Wimmer, Ted Whitt, Frank Koehler, John Keyser, B. L. Deyerle, E. A. Manetta, Bill Stauffer
The Lot
Reporters looking at the New Models
Reporters Looking a tthe New Models
General Manager A.S. Davis Showing a New Car
Reporters Looking at the New Models
From article: The Roanoke Times, Sunday, July 12, 1964:
Magic City to have Formal Opening
Magic City Motor Corp. will formally open its new plant on Williamson Road, just South of Orange Avenue Monday morning at 11 AM. Harry G. Johnson, president will make a brief talk welcoming the visitors and Mayor Murray A. Stoller will cut the ribbon.
City officials and other civic leaders have been issued invitations to the affair after which the general public will be taken on tours of inspection of the modern building designed as an automotive complex. Ford officials are also expected for the event, including H. D. Richardson head of the Ford Richmond division, under which the local dealership operates.
Magic City is the Ford Dealer in Roanoke City for Ford trucks and autos and is the Virginia distributor for industrial engines and power units.
After the exercises tomorrow the plant will be open for public tours from 8 AM to 9 PM each day through Friday July 13. Tuesday night a program will be broadcast over WDBJ radio from the new car showroom from 7 PM to 10 PM.
The company has been operating in the new building since June 1 after moving from the original quarters at Salem Avenue and Fourth Street. The formal opening was delayed to complete some paving and do some housekeeping that usually accompanies the taking over new quarters……..
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