Magic City Ford Lincoln Mercury serving Roanoke, Salem, Vinton, Christiansburg, Lynchburg, and Martinsville is proud to be an automotive leader in our community. Since opening our doors, Magic City Ford Lincoln Mercury has maintained a solid commitment to you, our customers, offering the widest selection of Lincoln, Mercury, and Ford vehicles and ease of purchase.

Whether you are in the market to purchase a new Lincoln, Mercury, or Ford, a used/pre-owned vehicle, or if you need financing options, we'll help you find a car loan that works for you! Even if you have bad credit or are a first time car buyer, you can trust that Magic City Ford Lincoln Mercury will get you into the automobile of your choice.

Magic City Ford Lincoln Mercury's professionally managed Parts and Service Departments are open extended hours to accommodate our customers' busy schedules; and we offer competitive pricing for your automotive maintenance needs. Please feel free to contact us at 1-800-525-1890 if you have any questions.

Magic City Motor Corporation has been in business since 1938!  
View our Feedback HERE!
We moved to our present facility at 809 Williamson Road on June 1, 1964.  The company had been in its original facility at Salem Avenue and Fourth Street since 1938!  Magic City's Williamson Road facility consists of 15 acres of land and buildings totaling 85,000 square feet.  
We pride ourselves in being a leader in the Roanoke Valley area.  Since our founding, we have worked hard to establish and maintain a strong reputation in the Valley.  We intend to keep it that way!  We pledge to our customers, employees and suppliers that we will be fair and 'above board' in all of our dealings. 

Customer Service Policy
A Magic City Motor Corporation customer.....
Is not dependend on us - we are dependent on him.
Is not an interruption of our work - we are not doing him a favor by serving him.
Is a part of our business - not an outsider.
Is not a cold statistic - he is a flesh and blood buman being like us.
Is not someone to argue or match wits with.
Our customer is the most important person in our business.

Why buy here??
CERTIFIED HYBRID TECHNICIANS ON SITE!  72 Years of Service to the Roanoke Valley.
Where the Customer ALWAYS comes first! , Previous Presidential Award Winner (In Customer Satisfaction),  Quality Ford Brand Vehicles,
Quality Used Vehicles, State-of-the-Art Facilities to Serve YOU!, 
Body Shop and Collision Center that repairs all makes and models of vehicles,
Convenience,
Honest Answers from those you trust,  Genuine Ford Parts and Equipment, Fully Certified Service Technicians,
Prompt and Friendly Service
Quality Care Maintenance as Recommended by Ford Motor Company,
Free Multipoint Inspection Report Card with any Service Performed
Free Lifetime Tire Rotation with 4 tires purchased from us.
COME BY AND TRY US OUT!  SEE WHAT OUR FRIENDLY FOLKS CAN DO FOR YOU!